Malotira or scientifically Sideritis syriaca AKA mountain tea. A herb variety found in Crete, at altitudes above 900 meters. It has many therapeutic properties but mainly it’s a beverage with a unique flavor and aroma.
An aroma that brings you back to the countryside, near the sea. An aroma that reminds you of the summers past, when thousands of aromas invited you to meet them. Mom’s homemade jams, the handmade sauces, the fresh baked bread, the wine from the vineyard, the flour from the mill up the hill. Aromas that, no matter how many years go by, you never forget to enjoy.
That is how Malotira was born, in Plaka, in the center of Athens. Our associates, young, small producers from all around Greece, led by the older ones manage to redefine the traditional greek product with their contemporary approach. Our goal is to create a growing collection of handmade, organic, certified and awarded products and to manage to fill the center of the city with the flavors and aromas of the countryside.